Brand Management

Helping business expand into the American retail market.

When you are thinking about expanding your business internationally into the American retail market there are several things that you need to consider.

Designers need a global presence

For both offensive and defensive reasons, designers cannot ignore opportunities outside their home markets. The American market imports annually over $79 billion dollars in apparel. New York city alone has over $8 billion dollars in disposable income.

Succeeding in the American market requires an approach and skill-set that is different from those that may be proven in other regions.

Markets, tradeshows, agents, showrooms, press offices and distribution center are just a few of the variables that need to be considered.

Global expansion stresses domestic operations

Global expansion can stress the designers operations and impact their home market in a negative way. Production planning, standards and marketing must be reviewed and updated to meet the new demands.

How To Get Started:

• Step 1:

  All projects begin with our formal feasibility consultation either over the phone or in person at our corporate headquarters in New York or at your location. The purpose of the consultation is to determine whether you should or should not undertake your expansion--or whether you should significantly modify your expansion strategies or postpone it. Cost Starting at $350.US

• Step 2:

  After the feasibility consultation the next step in the Global Approach is the Market Study. An expansion into foreign markets requires a detailed market analysis and plan of action. We will identify target markets, pricing, list resources and retailers as well as include ways use and evaluate progress. Cost Starting at $7,500. US

• Step 3:

  The third step in The Global Approach is implementation of the program. We would act as your Brand Manager in setting up and strategizing the expansion and negotiations as well as ensure you that your line is being marketed to its fullest capacity in the US Market. Bringing everything together to ensure your success. Cost Varies