« back to workshops and events


Register Now

Bookings are closed for this event.

Workshop Details

Event Date and Time
Date(s) - January 25, 2017
9:00 am - 6:00 pm

Workshop Type
Paid Class

Location
New York City, NY

After years of being an invited speaker at trade-shows, fashion weeks and schools I have noticed how little real life information there is out there. I have also found, after taking several workshops and seminars myself, the information is not genuine or complete. In fact, many are just hour long pitches trying to sell you something.

We have developed this program for the designers to help guide them through all the steps needed to be successful.

The speakers we have chosen are all industry veterans.  They are true garmentos, they love this industry, have a great passion for it and are taking some of their personal time to give back. If someone is speaking about buying you can be assured they are a buyer and not a consultant. If someone is talking about production be assured they are not a factory owner but a production specialist. I think you get the idea.

SCHEDULE OF SPEAKERS

 peter-fieldsPeter Fields – Establishing a business in the U.S., including

-corporate formation

-debt/equity financing, including cross-border money flow

-intellectual property protection

-joint ventures, licensing

-copyrights & trademarks

Bio: Peter is a frequent guest lecturer at various networking venues, tradeshows, law school symposiums, and private clients meetings where he addresses current legal topics and other areas of interest. Peter also consults with CFDA members (Tommy Hilfiger & Nicole Miller)

mtMatthew  Thornton – What’s your story? Branding and marketing essentials.

-defining branding

-crafting your story

-communicating your story to consumers

-effective marketing on a startup budget

Bio: Matthew is a strategist, advisor, and founding partner of Armchair Studio. He believes that business in built on immersive understanding, bedside manner, and cultivating lasting collaborative relationships that bring deeper meaning to projects.

pucThomas Cook – Logistics and global supply chain specialist

-Shipping and logistics

-understanding “landed cost” modeling

-managing freight cost

-reducing risk

-leveraging free trade agreements and foreign trade zones

-eliminating trade compliance exposures

Bio: Tom, an author of 19 books on global trade, supply chain, and logistics, is a leading consultant to many business verticals, including the fashion industry on reducing risk and cost in global sourcing, freight, and distribution.

11fb957  Alexandra D’Archangelo – The importance of Trade Shows

-When are you ready for your first trade show

-What trade shows are looking for in a new brand 

-Strategy, how to select the right show 

-Pre and post-show tips

-How to evaluate return on objective 

Bio: Alexandra started her career in fashion events fifteen years ago at Canada’s premiere luxury department store, Holt Renfrew.Prior to the launch of EDIT, she led attended marketing efforts for B2B events across the US, including textile sourcing events on both coasts. Her event production experience ranges from trade show aisles to the runways of NYFW and Paris, where she has managed presentations for brands such as Cynthia Rowley, Jill Stuart and Kenzo.

There won’t be a formal keynote welcome since time is limited and we want to make the most of the day. There also won’t be a formal introduction of the speakers. All of their information will be on the handouts.

Class Size and Cancelations

Classes are limited to 10 students.

We require at least a 2 day notice to cancel any reservations. If you cancel within 2 days of the workshop, you may use your credit for a future class. Cancellations earlier than 2 days of the class are subject to a 10% cancellation fee. If you are paying in cash or check at the time of the class, a credit card number is needed to hold your reservation. While it happens rarely, we have the right to cancel a workshop. A full refund will be issued.

Register Now

Bookings are closed for this event.