Insider intelligence on the fashion industry.

It takes more than a good eye

It’s not just about knowing the trend.   In business school they teach us the importance of demographics- how old the target consumer is, what’s their income, their education, etcetera. The truth is that in the fashion industry they just become numbers without reason....

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12 Days of Service

Just before “Black Friday” the emails, postcards, and social media postings reminding everyone to shop local, shop small businesses, and shop on small business Saturday started to arrive.  Some added shady statistics about saving US jobs and the boost to the local economy, all...

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Retail is not dead

There is a lot of talk about how the internet is killing retail. One of the ways is through “showrooming”; showrooming is when the consumer uses a retail store to touch, feel and try on the product, then purchase the product online.   The...

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OPEN LETTER TO DESIGNERS:

SALES IS A BITCH, THERE I SAID IT. When launching a brand, designers spend a great deal of time, money and energy developing a concept and producing a collection. Sometimes without giving any thought on how the sales will be made. Sales are probably...

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Black Friday Rant

The concept of Black Friday was the day most retailers go into the “black” as in, turn a profit. So in theory anything they sold from that day forward until the end of the year was profit. That was then. As we know many...

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The Customer Isn’t Always Right

The customer is always right. This is one of those business rules that just never made any sense to me. Some retailers truly take it to heart like Stew Leonard’s, a small chain of uber customer service friendly supermarkets that has two rules (set...

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Ode To My Prada Suitcase

Oh, do you remember the day we first met? It was a cool fall day in Milan. I had just started working with an Italian department store and was traveling there often. You stood out from the other “bags” in the Prada store near...

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Social Media: like, unlike

If anyone reading this hasn’t jumped in feet first into the social media world, you may not be missing out on much. Having spent much of last year working on growing my social media exposure, there are a few things I’ve learned I learned...

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