Insider intelligence on the fashion industry.

What All Customers Want (And How To Give It To Them)

Lately I have been reading a lot of reviews on Yelp to better understand what consumers get ticked off by. It’s interesting how insanely demanding consumers are, but yet how little they want. This is what I have learned. They basically want 4 things...

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An Open Letter To The Fashion Industry

Do you know that girl with the hairy upper lip? She’s the one that looks at her lip everyday and assumes that no one else notices something so small so unimportant. Each day when she walks into the office, you have to fight back...

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Cheap Chic: Do Knockoffs Actually Hurt Designers’ sales?

Customers care more about affordability than designers. Photo Phototom You have seen the feature in most fashion magazines with titles like Splurge vs. Steal and Lust or Bust, typically a column that illustrates a designer “look” next to a cheaper, sometimes really cheap, knockoff....

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7 Easy Ways To Jumpstart Your Sagging Retail Store

Photo by Robtostes I have to tell you something. I am feeling a little depressed. We’ve gotten dozens of phone calls in the pass few weeks for retail check ups. Some of these stores had been doing “ok” business but now find themselves overstocked...

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Around the world in 45 days

Whew….so I feel like I have been around the world in 45 days. It started back in March with Montreal fashion week and ended in April with Peru Moda. One thing that is clear….there is an amazing amount of talent just waiting to be...

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