Fashion Designers Intensive

A full-day program to help guide designers through the steps needed to be successful.


The event was a huge success! You can pre-order the DVD below.

TESTIMONIALS:

"Thank you for the tremendous work you have done to compress wealths of information into this work-shop, it was very intense and allot to digest. But certainly very helpful and enlightening, specially the contact and first hand information from people who have been in key positions in the industry for a while. That was the best part.”

“I really wanted to say that this workshop was absolutely fabulous! You guys provided me with so much information and perspective on things I didn't know about. I feel you all saved me a lot of wasted time and money. I thought I needed to have an inventory of garments, have the fashion show, have a store, etc. to start my company.

"I really can not thank you for putting together the workshop. It was just what I needed. I have a spark lit under me, and I am ready to start my planning…. “

After years of being an invited speaker at tradeshows, fashion weeks and schools I have noticed how little real life information there is out there. I have also found, after taking several workshops and seminars myself, the information is not genuine or complete. In fact many are just hour long pitches trying to sell you something.

We have developed this program for the designers to help guide them through all the steps needed to be successful.

The speakers we have chosen are all industry veterans but their names may not be familiar to you. Real industry moguls are not household names, they prefer to stay out of the limelight. Think Jessica Simpson. She is the "front" of a billion dollar (yes that is a real number) clothing and accessories brand but the "people" behind her are the ones that made her that billion.

This group of speakers is not made up of professional speakers that might have hidden agendas. They are true garmentos, they love this industry, have great passion for it and are taking some of their personal time to give back. If someone is speaking about buying you can be assured they are a buyer and not a consultant. If someone is talking about production be assured they are not a factory owner but a production specialist. I think you get the idea.

Pre-Order DVD Copy $250

Schedule

The day will be broken up into eight 50 minute workshops. For lunch a boxed lunch with be served, which most likely will be pretty crappy but I would like you to stay around to network during lunch with each other and the speakers.

There won't be a formal key note welcome since time is limited and we want to make the most of the day. There also won't be a formal introduction of the speakers. All of their information will be on the handouts.

July 22 2011

8:30 AMSign In
9:00 AM

Understanding how the Industry Works

An overview of why some designers make it and some never will. Fashion, design and talent are not enough to make it in this industry. Have you ever wondered why all great designers have a "day job"? Marc Jacobs for Louis Vuitton - Karl Lagerfeld for Chanel - Francisco Costa for Calvin Klein - John Galliano for Christian Dior - Sarah Burton for Alexander McQueen. This review of the industry will help you set your long term and short term goals
10:00 AM

Forecasting and Developing a Signature

So many designers look the same and the market is saturated with many of the same product lines. Understanding consumer behavior, market share and trends while developing your own "look" is the key to standing out in today's market
11:00 AM

Getting it Right

So many new designers waste incredible amounts of money trade marking, copyrighting and filing for patents. This class will highlight what is really needed, when you should start the process and the cost. It will share with you how to protect your brand, the truth about design protection and international licensing.
12:00 PM

Design, Sampling and Production

Most new designers take the "do it yourself" approach to sampling. They do everything from buying the fabrics to being the messenger from pattern maker, to cutter, to factory. This workshop will make the difference in having a hobby (producing anything less than 100 units we feel is a hobby) and a business. Design communication, sourcing the right factory, negotiating price & quality controls are all topics covered.
1:00 PM

Lunch Break

2:00 PM

Using Social Media to launch a new brand

It's been very well documented that you need a minimum of 2 million dollars to build a brand, but with today's social media the cost could be as little as $25 a week. This workshop will explore some gorilla marketing and editorial placement.
3:00 PM

Making the Sale

You could have the best, well priced new product in the world but if you don't get the sale you have nothing but a dream. This workshop talks about hitting the streets (yes that is the only way you are going to make your first around of sales) tradeshows, and market weeks. It will help you set a budget and game plan. It will also cover how to get a buyer's attention.
4:00 PM

Financing the Line

So many young designers limit themselves for fear of not having the money to produce the collection. This workshop will teach you how to limit risk, how to develop an investors pitch and what to expect from them. You will learn the difference between, Investors, Venture Capitalist, Angels, Banks, Money men, SBA and Grants and decide which one is right for you.
5:00 PM

Logistics, Distribution Center & Operations

Here is the tricky "back office" stuff no one wants to deal with yet it could break your business. Getting your goods to the store on time and the way they want it packed is no easy task. Many young designers think it's fun to pack the shipments from home. That gets old fast. This workshop will help you see the big picture and have your supply chain in place. You will learn how your DC can zero out to no cost and the importance of CRM. Don't know what DC and CRM are? Take the class.
6:15-7PM

Closing Panel Discussion

All of the speakers will give one last word of advice and then the floor will be open to questions and answers.


Pre-Order DVD Copy $250

About The Cost

The cost of the full day Fashion Designers Intensive is $450 dollars.

I understand if you might have some concerns about the pricing. We really took the time to price this as fairly as possible, I would like you to think of the cost like this. Just one good point, just one connection, just one "oh I didn't know that's how it's done", is worth thousands of dollars in avoiding mistakes. I don't run a not for profit and I am going to teach you how to not run one also.

$450 dollars is a small investment in the future of your company.

In the 13 years that I have been giving workshops I have always offered a money back guarantee, and no one has ever asked me for one. I will extend that same policy to this Fashion Designers Intensive. If you are not 100% happy that you have learned something new I will be there at the end of the panel with my check book.

Cancellations

You must pre register for the Fashion Designers Intensive. No walk ins on the day of will be accepted. There will be no refunds given if you cancel your reservation within14 days prior to the event. A 10% refund fee will be deducted (it's the paypal and credit card fee that I still have to pay) if you cancel within the set time.

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