Fashion Industry 101

How to make it in the garment industry

Fashion Industry 101: is geared towards helping the new fashion designer, production person as well as retailer who wants to start a their own private label line. Fashion Industry 101: is a practical, insightful, crash course on how business is really done.

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The Basics

• What is the first step?
• How to find a factory.
• What are the buyers looking for in a line?
• How to get financing.
• What are the market selling periods & seasons?
• Cash flow

Merchandising & Design

• How to get samples made.
• Where to buy fabric and trim.
• Putting together a line.
• Grading
• Building a brand (marketing).
• Target marketing your line.

Selling the Line

• Should you have a Web presence?
• Where should I have my Showroom?
• How to find the right Representatives.
• Trade Shows
• What are the buyers looking for?
• How to sell to a major department store.
• Taking the order.
• International Sales

Operations

• How to check credit & establish terms.
• Warehousing & Distribution
• Company Policies
• Inventory Control
• Off price selling
• Computer Technology

View list of upcoming workshop dates